Saturday, February 6, 2016

Emerica Spring.

Spring footwear is rolling in daily!
Here's a look at the Independent x Emerica collaboration.
The Reynolds Low Vulc
Vulcanized sole making it light-weight and flexible
Medial Mesh Cold Air intake keeps sweating to a minimal

Friday, February 5, 2016

The Interior Plain Project.

The next collection from The Interior Plain Project has landed.
Check out their teaser and get ready for the boards to be in the shop next fall.

LRG in the hood...

New hoodies from LRG!

Thursday, February 4, 2016

New Balance!

New kicks from New Balance!
Now available!
New Balance, Quincy - $69.95

Wednesday, February 3, 2016


Jerry Hsu has a shoe, and we got it!

Tuesday, February 2, 2016

Damage Tech Hoods!

Damage Tech Hoods are still in stock!
Great hoodie for riding...
Comes with a zippered pocket for all your valuables, 
including an easy access entry for head-phones. 

Wrist gator for extra warmth! 

Monday, February 1, 2016

Lloyd Fisher Photography.

You know the saying.
"Pictures say a thousand words."
Local photographer/skateboarder and all around 
cool ass dude, Lloyd Fisher, shares his story.  
Prepare to be inspired.
 I've always enjoyed composing life's journey. This thought process accounts for actions such as where I choose to position myself in a room, how I organize a table of items, even the way i drive. It all comes down to composition. As a child, I created cerebral images by joining thumbs too the opposing pointer fingers to develop a type of "organic" viewfinder with the hands. As you place that frame over your face, a border is created for one to use in viewing the world with a controlled perspective. Using that same philosophy some years down the road, I'm stoked to be able to create images through the medium of Photography. A kind of game, by the means of collecting present energies and organizing them into a controlled space. That is what has kept me pushing in the photo world.
  I've been putting much more energy into documenting skateboarding in the past few months. Its funny, I had gone out one night to have a trick of my own documented. I ended up getting broke off. ER trip and everything. The very next morning, a box of camera equipment I had ordered a week prior, arrived at my door. That was when it hit. The universe was telling me to get on that. So I did, and I've been vibin' with it ever since.
   I dig portraying a diverse depth of field. I'm talking shooting through bushes and shit. If there's an angle that's super clean, but has a flat background or foreground; I'm gonna be looking for an object nearby or faraway to display a sense of depth to the viewer. More information better provides a sense of emergence into the graph.
  My goal while creating a photo is to convey a story. The aspect of skateboarding magazines I love most, is spending time getting lost in a photo. You can imagine where the skater has been or is going based on their mid-trick location and relation to the back and foreground. Essentially creating a movie in your head. If you don't frame the full range of the spot, you lose out on information that should be presented to the viewer. A photo with the skater mid-trick as well as the run-up and landing in frame gives the viewer more material to absorb rather than a close up on the skater, with a flat background.
   I've found that while shooting skateboarding, I am able to live the trick secondhand. When the skater is in the climax of the trick, its time to click the shutter. Everything happens so quick. It keeps you on point.
Where can we find you?
I'm makin' dreams happen in Duluth for the moment. I post to the Gram frequently. I also run a photography based Facebook page. I've shot shows, portraits, nature, and other community events as well. Always lookin' to go out and capture tricks so shoot me a holler, lets go out and get some flicks!
 Lloyd can be contacted at:

Instagram: @llcoolj218 and @lloydfisherphoto