NIKE SB ISHODS 50% OFF

Nike SB 'Ishods' are on sale for 50% off!

Sizes 9-12 are available in multiple color ways.

EMBROIDERED 'TAG' CAPS

New embroidered ball caps are here just in time for Summer! Come get 'em before they're gone!

$29.95

MY FIRST SKATEBOARD BOOK

We just got a restock of Karl Watson's 'My First Skateboard' book with illustration from Henry Jones. This children's book introduces young readers to the joys of skateboarding and the friendships you make along the way.

LONGBOARDS!

We've got plenty of longboards for your Summer cruising needs. 

Whether you want to bomb hills or cruise the lake walk, we've got you covered with options from Sector 9, Loaded, Landyachtz and Arbor.

NIKE SB VERTEBRAE

The Nike SB 'Vertebrae' brings a touch of retro to this modern silhouette by taking cues from the Nike SB Vault. Available in two colorways featuring heritage Nike SB color blocking, the 'Vertebrae' breaks in fast and breaks down slow.

SKATE THE LAKE 2024

Tomorrow is the day! 

We will meet at Leif Erikson Park and start pushing @ 10AM, the push will end at Pocket Park for a skate jam and pizza will be provided from Pizza Luce!

Thanks to The Back Alley for always putting on such a fun event! 

We'll see there!

NEW WELCOME DECKS

We worked our magic and summoned up a crispy batch of Welcome decks.🔮🧙‍

Come by and check 'em out!

SUPERIOR SKATEPARK COMMUNITY MEETING TONIGHT

Today there will be a community meeting held in Superior to discuss the plans for a future concrete skatepark. Make sure to take the short survey linked in the QR code to make your voice heard in the planning of this new park and show up to the meeting if you're able to!

The meeting will start @ 5PM at Superior Middle School 

3626 Hammond Ave, Superior, WI 54880.

SNOW SALE - 30% OFF!

Already counting down the days until flakes fly again? Come score a deal with 30% OFF new boards, boots, bindings, snow skates and outerwear.

We've got deals on equipment from Rome, Capita, Lib Tech, Never Summer, Union, ThirtyTwo, Vans, DC, Burton, Ambition, Volcom and more!

NEW HOCKEY

New decks and apparel from Hockey has landed!

SK8 THE LAKE!

'SK8 The Lake' is going down on Saturday, May 25th! The plan this year is to meet at Leif Erikson park at 9:30 am, so we can leave by 10:00 am sharp. We'll cruise down the lakewalk ending our route at Pocket Park this year. Once we arrive at Pocket we'll session the park, raffle off some prizes, and enjoy some pizza courtesy of our friends at Pizza Lucé.

All ages & abilities are welcome! See you there. Thanks to The Back Alley for hosting this great event alongside us! 

FESTIVERSARY 2024

Come join us tomorrow for Festiversary! We'll have skate and snowboard inspired carnival games in the back lot with plenty of stickers and in store discounts to win, as well a skate deck we'll be raffling away! 

We'll see you there! 🍻

SHOP STICKERS

🚨Sticker Restock Alert!🚨

Come grab some fresh shop stickers to slap on your board, your car, a street sign or anywhere you can reach!

THRASHER #528

Issue #528 of Thrasher Magazine is on the shelves. This month's cover features Chris Russell hitting an eggplant over the seat in the deep end of the pool. 📖

19 YEARS OF DAMAGE, INC.

19 years ago today we opened the doors here at Damage Boardshop! High fives to all the dedicated store supporters out there in the skate & snowboard world from our local zone to around the globe. This place wound not exist if it wasn’t for the customers from near and far. Shout out to all the kick ass employees, team shreds, friends, fam, reps, company owners, brand managers and everyone else that helps make this place go. Big plans for next year are in the works when we celebrate 20 years of Damage Inc.

SK8 THE LAKE 2024

Mark your calendars! The Back Alley & Damage, Inc. present The 11th annual 'SK8 The Lake' on Saturday, May 25th. Plan to arrive at Leif Erikson Park at 9:30 am, so we can leave by 10:00. We'll cruise down the lakewalk and conclude our journey with a session at the Pocket Park this year. All ages & abilities welcome! Stay tuned for more details.

NIKE SB JANOSKI +

Whether you skate them, wear them to work or wear them to a wedding, you just can't go wrong with the iconic 'Janoski' from Nike SB. 

Available in lace up or slip on options.

HAPPY MOTHER'S DAY!

We will be closed on Mother's Day - Sunday, May 12th. 

Cheers to all of the wonderful moms who skate & snowboard, and Happy Mother's Day from all of us at Damage, Inc.

LAKAI TELFORD LOW & CAMBRIDGE

Fresh from Lakai, the 'Telford Low' in green suede and the 'Cambridge' in black/gum suede. Whether you like a cupsole or a vulc, Lakai has you covered.

SALE SHOES!!

We've got almost 100 pairs of shoes on sale! With prices starting at $45 and sizes ranging from 5.5-13 there's sure to be something for you. 

Come take a look and save some money!

DEATHWISH DECKS & CLOTHING

Just got some new DEATHWISH apparel and decks in!

NEW VANS SKATE SHOES

A bunch of new Vans skate shoes just hit the shop, check 'em out!